The job of a brand manager essentially revolves around effective co-ordination with the other departments and beyond. In addition to co-ordination, the brand manager is also responsible for support to the sales teams, dividing the overall brand strategy and budgeting. In fact, he is the person responsible for flawless functioning of activities such as formulation, productions, packaging and distribution. Further, a brand manager needs to be aware of the trends in the market, must know the effective art of man management and should also be receptive to new ideas. The key to success as a brand manager is practical thinking and always being on the toes.

This is one of the most challenging professions where scope of stagnation is almost nil. To be in the profession you have to learn new things on a regular basis. Moreover, the co-ordination work keeps the brand manager in constant touch with almost every department thus giving him the feel of the whole organisation.

The remuneration of brand managers varies from organisation to organisation and generally depends upon the experience of person and the company itself. Freshers can earn anywhere between Rs. 10,000 and Rs. 15,000, whereas those with a couple of years of experience in person and the company itself. Freshers can earn anywhere between Rs. 10,000 and Rs. 15,000, whereas those with a couple of years of experience in FMCG industry can earn between Rs. 25,000 to Rs. 30,000. As the markets in India have become very competitive, the establishment of brands has become extremely important. As a result, the need for brand managers is more than ever before.