Advertising is regarded as the attempt to influence the buying behaviour of the target market or then target clients by providing a persuasive selling message about a product and or service.
It is the means of informing as well as influencing the general public to buy products or services through visual or oral modes. There are many different types of advertising that are effective for small businesses, from traditional forms of advertising to the current advanced forms like through Internet. Theoretically, advertising is only one way of promoting your business, and you should make it sure that whatever form of advertising you choose fits in with your marketing plan and overall marketing strategy, as it will help in brand-building if effectively communication and is essentially for a service industry. It helps to create demand, promote marketing system and boost economic growth. Thus, advertising lays the basis of marketing.
Nature of Work:
Career opportunities in advertising include openings in private advertising agencies; advertising department in private or public sector companies; in advertising sections of newspapers, journals, magazines; commercial section of radio or television; market research organisations etc. One can also do freelancing.
For the Marketing purpose, most advertising agencies recruit candidates with a formal management or advertising/mass communication qualification. Preference is given for MBA for posts in the market research, client servicing and media planning departments.
In the creative department, on the other hand, a general BA with a command of the language of communication plus knowledge of designing packages like Photoshop, coral draw or fine arts is the requirement.