Career in Public Relation


A career in spin. If you want to make your clients shine, this is your field. What is public relations? It’s all about spin – creating an image, making people remember your client, and sometimes, making people forget. In an age when image consciousness holds the key to success the scope and influence of public relations in constantly widening. This is, in practice, an image building exercise that can apply to anything from companies and products to people, projects or ideas. Its main components are social contact and communication, and perhaps for these reasons public relations is perceived as a glamorous and alluring career. This is a competitive area, where women have done extremely well and opportunities are almost unlimited for imaginative and ambitious young people.

Nature of Work:

Public relations specialists serve as advocates for businesses, governments, universities, hospitals, schools, and other organisations, and strive to build and maintain positive relationships with the public. As managers recognise the growing importance of good public relations to the success of their organisations, they increasingly rely on public relations specialists for advice on strategy and policy of such programs. Public relations specialists handle such organisational functions as media, community, consumer, and governmental relations; political campaigns; interest-group representation; conflict mediation; or employee and investor relations. To improve communications, public relations specialists establish and maintain co-operative relationships with representatives of community, consumer, employee, and public interest groups and those in print and broadcast journalism. Public relations specialists prepare press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. Often the subject is a public issue, such as health, nutrition, energy, or the environment. Public relations specialists also arrange and conduct programs for contact between organisation representatives and the public. For example, they set up speaking engagements and often prepare the speeches for company officials. In addition, they are responsible for preparing annual reports and writing proposals for various projects. . In large organisations, the key public relations executive may develop overall plans and policies with other executives. In addition, public relations departments employ public relations specialists to write, do research, prepare materials, maintain contacts, and respond to inquiries.


BA degree in any discipline preferably with social sciences, liberal arts, and humanities. Those appearing for their final degree examination are also admitted on the basis of provisional certificate from their university. Preference is given to students with Post-Graduate degree in any discipline and experience in related work. The duration of the course is approximately One Year.

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